COIN
Year
2025
Client
Academic Project
Service
Accessible Brand Design
An accessible brand identity and strategic design system developed for an inclusion consultancy to ensure unconditional readability while establishing a modern, impactful presence.
© COIN
Challenge
Social organizations and inclusion services often struggle to gain visibility due to limited resources and complex communication needs. Additionally, designing for inclusion means navigating strict accessibility guidelines without sacrificing contemporary aesthetics, often leaving organizations with dry, purely functional visual identities that fail to emotionally engage their audience.
Solution
COIN is an inclusive corporate identity that seamlessly balances modern design with strict accessibility standards like WCAG and DIN 1450. Built upon a comprehensive brand strategy and a detailed 80-page guideline, it delivers a coherent ecosystem—spanning motion design, digital prototypes, and an empowering campaign that reframes disability as a human strength rather than a deficit.
Zimt Moral